Every good business survives by reaching out to its target audience. You have to market your products to your customers and show them you’re the best around. The Poker Players Alliance went straight to its audience this past week, the 6,300 participants in the 2007 World Series of Poker Main Event, to show the poker world what a class act it has become. Bringing a group of staff that included former three-time Senator from New York and current PPA Chairman Alfonse D’Amato, the organization hit the ground running at the Rio. It’s paid off recently as well. The Poker Players Alliance has grown to well over 600,000 members, a number that has ballooned rapidly in recent days. Not too bad for an industry group that stood at 100,000 members last fall.
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